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We Make Space for Ideas

We do this by not only creating brilliant ideas but by nurturing them with our clients and agency partners. This enables those ideas to leave a lasting impression in the most important space – peoples’ minds.

At Starcom, human understanding is at the center of everything we do. We believe that if we understand people’s motivations, passions and behavior, we can unearth and invent new ways to connect with them on meaningful levels. We are in constant pursuit of what people care about, who they connect with and how they see themselves.

Our approach is based on a few key principles.

- It’s about teamwork and techniques, not processes.

- It reflects real-life. It’s flexible, iterative and human.

- It works with our clients’ approaches, not against them.

- It’s open source. We are proud of our approach and we are happy to share it with anyone.

Why don’t you get in touch with us to find out more?

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We have research and planning approaches that help us understand the space a brand currently occupies in people’s lives and the space it could occupy (in media, content and culture).

We have innovative approaches to create and develop the freshest ideas.

Our research applications are designed to reflect the range of client needs.  They are built on a number of principles.

- We do not believe that there is a one-size-fits-all approach to research and one tool will answer all clients’ needs.

- We believe that media research approaches should not be disconnected from the content of communications. People don’t discriminate between media and messages so why should research?

- We believe that emotional understanding is more important than rational.

- We believe that understanding behaviors is as important as understanding attitudes.

- We invest heavily in research every year.

 
 

Techniques

Here, we use the techniques of the action, not the process. We develop solutions by creating adequate space for our ideas, their development and implementation.

Our techniques allow a better understanding of customer needs and the resulting opportunities for brands.

They also allow you to create ideas and solutions and their evaluation and selection in order to accurately reflect the tasks placed before us.

They give us the space to design experiments to communicate with customers and their brand message.

The techniques we use to stimulate our imagination, so we can respond to multiple problems and needs.

We can use them individually, in cooperation with a team of partner agencies or the client.

Our techniques have been translated into a set of cards – a unique and flexible format that makes it easy to generate creative ideas.

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